Role: UI/UX Designer (Internship)
Company: TgParsing
Project type: Real-world product redesign during internship
Overview
As part of my internship at TgParsing, I was responsible for redesigning the company’s landing page for its Telegram advertising platform. The goal was to modernize the interface, improve clarity, streamline the user journey, and make the service feel more accessible — while preserving the technological and B2B-oriented character of the brand.
What I did?
• Created a new visual identity: replaced the heavy, dark theme with a clean, light UI using cool blue tones and a minimalist layout.
• Restructured the entire layout: built a clear visual hierarchy, simplified the information blocks, and applied a consistent grid and spacing system.
• Simplified feature communication: redesigned cards with better readability, reduced cognitive load, and focused each block on a single benefit.
• Refined CTA sections: shortened copy, made buttons more visible and inviting.
• Redesigned the registration form: added a user-friendly step-by-step structure with clear labeling and a required policy agreement checkbox.
• Reworked product UI previews: aligned product screenshots into a consistent style and embedded them into the overall visual system.
• Designed both light and dark theme versions: added a visual theme switcher for a modern and dynamic experience.
Result
The updated landing page delivers a cleaner, more user-focused experience that better communicates the product’s value. It feels both modern and professional, increasing trust and accessibility for a broader audience — from entrepreneurs to digital agencies.
