Project Goal: to design an expressive and conversion-focused hero section for a personal photography brand. The aim was to immediately communicate the artistic identity of the photographer and drive users to explore the portfolio or book a session.
My Role: UI/UX design, layout structure, visual hierarchy, responsive composition planning.
My Role: UI/UX design, layout structure, visual hierarchy, responsive composition planning.
Process: I began with a low-fidelity wireframe to map content zones, prioritize visual rhythm, and define navigation logic. From there, I developed the high-fidelity version using a rich, editorial layout style, balancing strong typography with visual storytelling.
Key Design Elements:
• Bold serif typography conveys elegance and personality.
• Emotional copywriting (“I don’t take photos, I emphasize your beauty”) builds connection.
• Circular photo previews reflect the portrait theme and soften the grid.
• High-contrast CTA (“Book a Photoshoot”) stands out for quick conversion.
• Dark mode base with a romantic pink highlight reinforces brand mood.
The final design combines bold character with minimalist structure, reflecting both the elegance of the photographer’s work and a clear user journey.
From mood to message to motion — this hero section was crafted to be both artistic and actionable.
